“More” is not a goal…

By Jamie Ostrander 

It is not surprising that it is very difficult to accomplish a goal that is undefined. You have dreams, wants and desires, and yet transforming those into an attainable goal can be difficult. Dreams don’t really come true with any regularity, but goals do come true.


“The most important thing about goals is having one.” – Geoffry F. Abert


In designing your plan of action, the first step must be identifying the goals and targets that we are going to be aiming at. Within our process, identifying and defining what matters most to you is the first step to understand the story your life has already told and to begin to draft the design for the next chapter.

Dreams cost nothing, with goals we must count the cost. Having an established process is one of the ways to mitigate that cost, and to reduce the amount of time and effort that can be wasted in trying to accomplish your goals. More is not a goal, it is a desire. If you really want more, not just more wealth, but more peace, independence, security, satisfaction; you need to develop S.M.A.R.T. goals:

•           Specific (simple, sensible, significant).

•           Measurable (meaningful, motivating).

•           Achievable (agreed, attainable).

•           Relevant (reasonable, realistic and resourced, results-based).

•           Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).

(The mnemonic here has been attributed to many individuals.)


“If you don’t know where you are going, you’ll end up someplace else.”
– Yogi Berra


A quote attributed to Abraham Lincoln that I have used in the past to justify procrastination goes; “Give me 6 hours to chop down a tree, I will spend the first 4 sharpening the axe.” Abraham had a goal, he had a plan, and he had a deadline. He also understood the value of well-prepared tools.

Chopping down a tree is not a complex goal, and has very few moving parts. In developing a financial plan, we must employ a fluid and dynamic process. Are you concerned that you are not completely clear on what your time, skill and treasure is aimed at? It’s like Yogi Berra said; “If you don’t know where you are going, you’ll end up someplace else.”

At FirstWave Financial™ our team of financial advisors help clients transform complexity and confusion into a confident financial future. In doing so, we position our clients to experience the future they imagine for themselves by delivering a step-by-step process that integrates the following:

  • Wealth Management
  • Financial Planning
  • Retirement Planning
  • Tax Planning
  • Estate Planning
  • Asset Protection

You should not assume that any discussion or information contained in this publication serves as the receipt of, or as a substitute for, personalized investment advice from FirstWave Financial. A copy of the FirstWave’s current written disclosure statement discussing our advisory services and fees is available upon request.

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